It’s been a year since I wrote the story about how Facebook bought Instant Articles, a startup that has become a major force in the ad market.
Now, the tech giant is making a move to build a product that can replace ads on its own platforms.
Facebook is now testing an ad service called Facebook Ads that it is testing for desktop and mobile, according to people familiar with the matter.
Facebook will also test ads on websites using its own mobile advertising network, the people said.
Ads have long been a key revenue driver for advertisers.
But Facebook is testing a way to make them easier and cheaper to run on the web.
The move comes as it seeks to broaden its ad platform to include mobile and other platforms, and it’s also in a position to gain a new user base by introducing new mobile ads to Facebook.
The move comes after Facebook’s stock dropped to its lowest point in more than two years in the face of strong investor criticism about its growth strategy.
Facebook has faced criticism over its aggressive growth strategy and how it has been using ads to drive traffic to its website and its mobile apps.
Its stock is down about 8% in after-hours trading on Wednesday.
Analysts at Wedbush Securities estimated that Facebook would lose $200 million to $300 million in revenue by 2020 if it continued to grow ad revenue.
At the same time, the company has built up a vast ad network that includes brands, social media platforms and traditional media, according a person familiar with Facebook Ads.
“They’re looking for an audience that’s on Facebook,” said David A. Fickman, chief executive of the advertising firm F&T.
“The big thing they’re doing is they’re going after a certain demographic.”
Facebook will offer the ads on desktop and on mobile platforms on its network.
Users can pay $0 to view the ads.
The company will also pay $2 per click for mobile ads.
The people familiar said Facebook will use a mobile ad network owned by Facebook that Facebook has already rolled out on the desktop and is rolling out on mobile.
The people spoke on condition of anonymity because the company was not ready to discuss the network or its future.
Facebook’s ad network will have the same basic features that Facebook Ads does, like showing ads for specific products or videos.
Facebook has struggled to grow revenue from its ad network, but it has also been gaining new users with mobile advertising.
In addition to Facebook’s own ad network and the mobile platform, Facebook also owns mobile search.
But the company is also trying to expand the advertising platform that Facebook already has on its platform.