ESPN has announced it will install its new WordPress engine to enhance the performance of its popular website.
“We are committed to providing our readers with the highest-quality content in a way that is consistent with our brand,” ESPN President John Skipper said in a statement.
“We have an internal suite of technologies that enable us to do just that, and we’ve been working to upgrade our platform to better meet our customers’ needs.
This upgrade will allow us to continue to provide our readers, partners and advertisers with high-quality articles that are consistent with their content needs.”
The news comes after ESPN had to suspend its existing WordPress engine due to problems with the site’s engine last year.
It also comes after Google said it was working on improving its own blogging engine.
ESPN has been a pioneer in the use of social media for its sports content and its presence on the site helped drive traffic for the network in the last few years.
However, in April, ESPN announced it was cutting ties with the platform after months of complaints about the site.
Its move comes after the network also cut ties with Facebook’s “Live” feed, which is the source of some of its content, and cut ties to Google News, which helps its content rank in search results.
With its own WordPress engine, ESPN hopes to provide a better experience for its readers, advertisers and the public.
We’re proud of our WordPress platform and are committed, we’re proud, we are committed.
The ESPN brand is synonymous with quality, reliability and value, Skipper told ESPN.